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The Truth About “Professional” Website Copywriting

Websites

The Truth About “Professional” Website Copywriting

Websites

The Truth About “Professional” Website Copywriting

Websites

The Truth About “Professional” Website Copywriting

Websites

Welcome to

Person typing on laptop while brainstorming authentic website copywriting ideas for small business

The Truth About “Professional” Website Copywriting

My first website sounded like a Gap ad on decaf: beige, polite, and trying way too hard to sound professional.
No contractions. No personality. Just one big yawn wrapped in Calibri.
I thought that’s what people wanted — polished, perfect, “hire me I’m serious” energy.
Turns out, my audience didn’t want professional.
They wanted real.

new!

meet the (copy) Writer →

Before you get any further...allow me to introduce myself. I'm Amy Clark.

I’m an online marketing maven, a nerd when it comes to research, and my obsession is helping others make a living doing what they love (without it taking over their life).

hey there!

A Florida girl turned world-traveling military spouse, educator, and giant dog lover, my happiest days are spent behind my computer screen, sharing my secrets with the world. I'm so glad you're here!

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Do the (side) hustle!

Taiyaki occupy farm-to-table swag fashion axe four loko. Church-key palo santo selvage helvetica iceland tumblr. Green juice swag before they sold out hot chicken, air plant kale chips adaptogen typewriter.