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My first website sounded like a Gap ad on decaf: beige, polite, and trying way too hard to sound professional.
No contractions. No personality. Just one big yawn wrapped in Calibri.
I thought that’s what people wanted — polished, perfect, “hire me I’m serious” energy.
Turns out, my audience didn’t want professional.
They wanted real.
I’m an online marketing maven, a nerd when it comes to research, and my obsession is helping others make a living doing what they love (without it taking over their life).
A Florida girl turned world-traveling military spouse, educator, and giant dog lover, my happiest days are spent behind my computer screen, sharing my secrets with the world. I'm so glad you're here!